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Measuring Business Coaching in the Australian Workplace
The question many Australian leaders have pondered is whether coaching for business is worth all
that it’s meant to be. Often the problem is that business coaching programs have no measurable results.
Millions of dollars have been invested particularly over the past 5 years into various coaching for business programs.
But has the investment really paid off and how do we know what impact it has made?
In answering this question I would like to take this discussion a step backwards for a moment to the reason
why any business coaching program is implemented in the first place?
I would assume that some area of the business was not performing the way it should be. This performance could
be behavioural or outcome driven. For example it may be a leader’s behaviour that requires change or a revenue
result that has not been acceptable. Either way there was an underlying factor for a business coaching program to be initiated.
Here’s the problem.
What normally occurs after the recognition of the coaching requirement is finding the appropriate corporate
coaching specialist and implementing the coaching for business program.
What often fails to occur is agreement on the measurement aspects of the business coaching program.
Subjective assessment by nature is insufficient and unreliable due to its many variables that are likely to
create bias. Without precise, specific and objective measurements the coaching for business program lacks the
accuracy of action and accountability of both the business coach and the participant.
It is imperative before any business coaching program be implemented, that a detailed
proposal including milestones, time lines and the key actions that will be required from the participant be
outlined by the coach. It is suggested that this proposal be communicated at the pre approval stage after an
extensive brief have been provided. Sign off should not occur before this has been done.
In this way the decision makers of coaching in business programs will be able to ascertain the participant’s
readiness for change and provide their input into the content of the program.
It is also important that agreement of outcomes be reached between the participant and the business coach. Commitment
of action of the participant will be key factor in the success of the business coaching program. Open
communication with the participant is crucial to identify any aspects of the business coaching program that
he/she feels are uncomfortable, unreasonable or unattainable.
Another aspect to be included in the coaching for business proposal are the restraining factors that may prevent the outcomes from
being reached. These factors are valuable to identify at the preliminary stages of the business coaching
program as they serve as a reasonable predictor of the degree of success upfront.
The feedback component to the coaching for business program is another area of consensus.
This is where the business coach presents an updated report to the decision makers about the progress of the participant,
areas of challenge and speed of learning. Communication of this nature will keep both the business coach and the participant
in check and external opinion may be extremely valuable to any problem solving requirements.
To conclude it is evident that the structure and process followed before the execution of any coaching in business
program is a major factor in the composition of measurement and ultimately the success of
any business coaching intervention.
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